Bio & Philosophy
Murali Vivekanandan is the founder and CEO of Crux, a product engineering company that helps enterprises move faster, scale smarter, and modernize with intent. A technologist at heart and entrepreneur by instinct, Murali built Crux from the ground up, transforming it into a trusted partner for Fortune 500 companies and high-growth startups alike.
Under his leadership, Crux has grown into a 900+ member engineering organization known for tackling complex challenges in AI, cloud, data, and product modernization. Murali also plays an active role in incubating and scaling Crux’s portfolio of SaaS startups, bridging services and product ecosystems.
He’s deeply invested in building teams that don’t just ship code, but think critically, execute boldly, and deliver outcomes that matter. For Murali, the mission is simple: keep raising the bar on what technology, and technologists can do.
- Enterprise-Grade Product Engineering
- AI & Cloud Strategy at Scale
- Innovation-Led Delivery Models
- Startup Incubation & Spinouts
- Team Building & Engineering Culture
- Cross-Vertical Digital Transformation
- Customer-Centric GTM Strategy
- 15+ years of leadership in software engineering and consulting
- Founder of multiple SaaS startups and IP-driven products
- Executive mentor to tech leaders across healthcare, BFSI, and manufacturing
- Champion of deep-tech accelerators and grassroots innovation